Marketing Degree | Naugatuck Valley Community College

Academic Catalog

Degree Programs

Download the 2019-20 College Catalog in PDF format.

Business Division

Marketing

Program Description

The Marketing Program is designed to provide the most appropriate education and skills for those who are currently working or who plan to work, after receipt of their degree. At the same time, it provides flexibility to fit into a bachelor's degree in Marketing for students who plan to immediately transfer to a four-year college.

General Education Core course listings and definitions appear on pages 54-57. Placement testing will determine the sequencing of courses. Additional courses may be required.

Program Requirements

Competency or Program Requirement Course Number and Title Required Credits
Aesthetic Dimensions/Written Communications Choose any Aesthetic Dimensions/Written Communications listed 3
Continuing Learning and Information Literacy/Ethics CSA*H105 Introduction to Software Applications
or CSC*H101 Introduction to Computers
3
Critical Analysis and Logical Thinking/Written Communication ENG*101 Composition 3
Historical Knowledge BBG*H231 Business Law I 3
Oral Communication Choose any Oral Communication listed 3
Quantitative Reasoning MAT*H167 Principles of Statistics 3
Scientific Knowledge ◊ Choose any Scientific Knowledge listed 3-4
Scientific Reasoning ◊ Choose any Scientific Reasoning listed 3-4
Social Phenomena ECN*H101 Principles of Macroeconomics 3
Written Communication ENG*102 Literature and Composition or ENG*200 Advanced Composition 3
Program Requirements ACC*H113 Principles of Financial Accounting 3
ACC*H117 Principles of Managerial Accounting 3
BMK*H201 Principles of Marketing 3
ECN*H102 Microeconomics 3
BBG*H232 Business Law II 3
BBG*H210 Business Communications 3
BMK*H207 Consumer Behavior 3
CSA*H207 Computer Applications in Management and Marketing 3
Program Elective1 3
Business Program Elective2 3

Total Credits: 61-62

Any given course may only be used to satisfy one of the competency areas even if it is listed under more than one.
1Prefer BMG*H202 Principles of Management
2Selection in Consultation with Business Division Faculty Advisor

◊ At least one Scientific Knowledge and Understanding OR Scientific Reasoning course must have a lab component.

Outcomes

Upon successful completion of all program requirements, graduates will be able to:

  1. Identify and develop solutions to marketing issues required to meet customers' needs.
  2. Develop a marketing plan containing effective marketing vehicles.
  3. Apply the concepts of “Total Quality Management.”
  4. Apply the concept of “Total Customer Service” and function as a customer service representative.
  5. Apply market research methodologies to the business marketing issues.
  6. Apply the Sales and Customer Service Process to the business' needs.
  7. Prepare marketing material to include: sales literature, customer proposals, point-of-sale literature, and promotion plans for the consumer, trade and sales force.
  8. Possess the following computer skills: database management, wordprocessing, internet marketing, desktop publishing, and sales and customer service information systems configuration.
  9. Communicate clearly both verbally and in writing.

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