Marketing Electronic Commerce | Naugatuck Valley Community College

Academic Catalog

Certificate Programs

Download the 2019-20 College Catalog in PDF format.

Business Division

Marketing Electronic Commerce

Program Description

The world of Marketing is undergoing great change driven by the “Internet — Electronic Marketplace.” The Internet is fast becoming the ultimate distribution system to disseminate marketing data, identify customers and provide salesforce attention, customer service activity, and ordering. This short-term certificate is designed to provide you with the basic electronic commerce skills to effectively prepare and execute electronic commerce “Marketing Plans.” The critical skill areas emphasized are: the understanding of marketing, customer service capabilities, sales skills, computer expertise in electronic commerce, verbal and written communications abilities, and logical analysis problem-solving.

Program Requirements

Course No. Title Credits
BMK*H220 Sales 3
BMK*H201 Principles of Marketing 3
BMK*H207 Consumer Behavior 3
BMK*H216 Internet Marketing 3
CSA*H207 Computer Applications in Management and Marketing 3
Total Credit Hours 15

A proficiency in computer skills is required and encompasses Windows, electronic spreadsheet, database applications and the Internet. This can be satisfied by work experience in these programs, a Web Page Design Certificate, a Webmaster Certificate, successful completion of CSA*H105, Introduction to Software Applications (or similar course), or permission of the Chair of the Management Department or Division Director.

Outcomes

Upon successful completion of all program requirements, graduates will be able to:

  1. Identify and develop solutions to meet customers’ needs via the world wide web and electronic commerce.
  2. Apply the concepts of “Total Quality Management” and “Total Customer Service” to electronic commerce.
  3. Prepare marketing material to be disseminated via electronic modalities to include: literature, proposals, point-of-sale literature, and promotion plans for the consumer, trade and sales force.
  4. Possess the following computer skills: database management, wordprocessing, internet marketing, desktop publishing, and sales and customer service system configuration/operations.

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