Adam Grossman, leads marketing and communications efforts for the Boston Red Sox and its historic home, Fenway Park. Reporting directly to President & CEO Sam Kennedy, Grossman oversees the club’s Marketing, Media Relations, Corporate Communications, Social Media, Advertising and Content, and Creative Service departments.
In his role, Grossman partners with the Red Sox Ticketing, Corporate Sponsorship, and Broadcasting departments, and plays a vital role in developing integrated ticketing, sales, and sponsorship strategies that drive revenue for the club.
Grossman is also responsible for marketing and growing ticket sales for all non-baseball revenue-generating events and activities at Fenway Park, including concerts, the Fenway Gridiron Series, Polartec Big Air at Fenway, Capital One Frozen Fenway, and the AIG Fenway Hurling Classic.
In 2017, Grossman spearheaded the creation of “Take The Lead,” a first-of-its-kind partnership between Boston’s five major professional sports teams and the NAACP Boston Branch designed to combat racism and hate speech in sports venues and in the Boston community.
Grossman is also head of marketing for Red Sox sister company Fenway Sports Management, a leading sports and entertainment agency that provides sales, marketing, and consulting services for parent company Fenway Sports Group’s elite portfolio of properties, including Liverpool FC, LRMR/LeBron James, NESN, and Roush Fenway Racing.
Beginning his career with the Red Sox in 2002 as an intern, Grossman was named Special Assistant to President/ CEO Larry Lucchino in 2004, and promoted to Vice President of Marketing in 2008. Prior to assuming his current role, he served as Senior Vice President of Public Affairs for the Miami Dolphins from 2009 to 2011.
Grossman is a 2002 cum laude graduate of Duke University with a degree in public policy, and one of eight members selected to the 2014 Eisenhower Fellowships program, chaired by General Colin L. Powell. While at Duke, he co-founded a student-led organization to improve the Durham Bulls Youth League, and spearheaded a $450,000 renovation project to refurbish two baseball fields in Durham’s inner city.
Grossman and his wife, Candy Hannemann, have two daughters, Stella and Luiza.