Delivered and Supported by the Business Division

Marketing

The term "marketing" represents the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return.

If you're interested in business, a course or two in marketing can teach you valuable ways to reach out to your existing and potential customer base using extensive market research to back up your decisions. If you're working towards a marketing career, you'll benefit from learning how to analyze a market or consumer base and create a specifically tailored advertising or marketing campaign designed to sell a certain product or service. You will also gain an understanding of standard business practices and business etiquette.

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