Office of College Marketing

The Office of College Marketing (OCM) provides the tools to orchestrate, communicate and disseminate accurate, timely information to NVCC and the greater community. OCM promotes College programs and services through a multitude of marketing media.

For Official NVCC logos, please contact OCM.

About OCM

Marketing

OCM supports marketing campaigns aimed at the degree-seeking student as well as the non-credit student who takes personal fulfillment courses and professional training. Our college-wide campaign positions the College and provides specific campaigns for the fall, spring, and summer credit and non-credit semesters. In addition, OCM creates program-specific materials to promote the four unique degrees offered only at the College.

OCM oversees production of all:

  • publications
  • collateral marketing projects. 

Our goal is to position the College in the community as an affordable, convenient and high-quality institution of education and training with many choices for educational goal achievement.

OCM welcomes input from the faculty, staff and students in its efforts to continually promote the College and the achievements of our colleagues.

Advertising

Trying to contact students can be difficult if you don't know how. Before you consider paying for advertising, make sure that you've:

  • utilized our video display system
  • submitted your news item for Web and press promotion
  • approved your posters for the fifth floor walkway.

If your communications require a more sophisticated outside campaign, then its time to meet with our advertising representative to discuss the various media outlets through which you can advertise.

Direct Mail

If you are introducing a new program or event series to the college, direct mail can be a cost-effective way to reach your audience.

OCM can help you purchase address lists for our geographic region. Then, we can help tailor your message to attract your target audience back to you.

Fill out the form below to set up a planning meeting with our direct mail advisor and learn more about the different options and pricing packages that are available to you.

Graphic Design

OCM works with professional and academic departments around campus to help promote student growth and retention.

If you would like guidance developing a poster or brochure that advertises your program or services please contact us to schedule an appointment.

Photography

If you are hosting an event on campus and would like to have photos taken, OCM will either:

  • provide you with a camera
  • send professional staff to take photos.

You will be responsible for distributing and collecting photograph releases from your students/attendees. We suggest having students sign ahead of time if it is a class event. If you have a variable guest list, please ask attendees to sign when they check in at your event. The OCM is not permitted to release any photographs without proper authorization from participants.

Public Relations

 

NVCC Celebrates Five Years of College Goal Sunday

NVCC Celebrates Five Years of College Goal Sunday

The start of the New Year represents new resolutions and high hopes, and for college students and their parents throughout the nation time to fill out the Free Application for Federal Student Aid. For prospective students and parents who haven’t been through the process before, it can prove a daunting and often confusing task. With that in mind, Naugatuck Valley Community College hosts College Goal Sunday each January to offer guidance. This year’s event, on January 31, marked NVCC’s fifth consecutive year of participation in the nationwide effort—helping scores of students and their families.

Author: Kupec, Aaron
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State Bond Commission Approves $2 Million to Outfit NVCC’s Danbury Campus

State Bond Commission Approves $2 Million to Outfit NVCC’s Danbury Campus

The State Bond Commission has approved $2 million to outfit Naugatuck Valley Community College’s new Danbury Campus location with instruction and laboratory equipment, smart classrooms, IT network equipment and furniture. The allocation was approved at the commission’s January 29 meeting.

Author: Kupec, Aaron
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Evening Bus Service in Waterbury: One Million Rides and Counting

Evening Bus Service in Waterbury: One Million Rides and Counting

It was in October 2011 that evening bus service was restored to Waterbury after sixty years—due in large part to the efforts of Naugatuck Valley Community College students, faculty and staff, in partnership with the City of Waterbury, the Connecticut Department of Transportation and the city’s legislative delegation in Hartford. As of December 31, 2015, the service has provided 1,003,049 evening rides. North East Transportation of Waterbury estimates that the service eclipsed the mark of 1 million rides sometime around Christmas Day.

Author: Kupec, Aaron
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NVCC Welcomes New Students, Families as Spring Semester Commences

NVCC Welcomes New Students, Families as Spring Semester Commences

In advance of the spring semester, Naugatuck Valley Community College welcomed more than 100 new students and their families to campus for an orientation session on January 19 on the College’s Waterbury campus. The event featured a welcome from administrators, faculty and staff; over a dozen information tables on various College services and activities; campus tours; and special programs for parents, covering topics ranging from financial aid to academic advising.

Author: Kupec, Aaron
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NVCC to Host Public Forum on Draft Multi-Campus Hazard Mitigation Plan

NVCC to Host Public Forum on Draft Multi-Campus Hazard Mitigation Plan

Officials at Naugatuck Valley Community College are holding a public forum on Thursday, February 11 at 2 p.m. to present the draft Multi-Campus Hazard Mitigation Plan. As part of this meeting, which will take place in Room L501 at 750 Chase Parkway in Waterbury, a brief presentation will be given.  Members of the Hazard Mitigation Planning Team will be available to answer questions and listen to community and stakeholder comments.

Author: Kupec, Aaron
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NVCC Students Help Special Olympics Waterbury Meet Matching Fundraising Goal

NVCC Students Help Special Olympics Waterbury Meet Matching Fundraising Goal

Members of Naugatuck Valley Community College’s Student Government Association presented Special Olympics Waterbury with a check for $1,001.78 on January 13—the result of student fundraising efforts during the fall semester, which included bake sales, candy sales and game-room activities.  The contribution puts the non-profit group over the top in a $10,000 fundraising challenge from MacDermid Inc. of Waterbury, which is matching the first $10,000 raised.

Author: Kupec, Aaron
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NVCC Hosts Sold-Out CAS Elementary Leadership Conference

NVCC Hosts Sold-Out CAS Elementary Leadership Conference

Naugatuck Valley Community College hosted more than 350 students in grades four through six for the 23rd annual Connecticut Association of Schools Elementary Leadership Conference on January 12. Teams of students and their chaperones from 53 schools from across the region participated in a variety of activities to learn new skills and broaden their knowledge and understanding of key concepts—with the aim of bringing that new knowledge back to their schools and sharing it with classmates.

Author: Kupec, Aaron
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Third Time the Charm for NVCC Nursing Student

Third Time the Charm for NVCC Nursing Student

Alex Achlioptas ’17 didn’t take the most direct route to success, but things have worked out quite well. The Naugatuck Valley Community College nursing student did the opposite of what most students do. He began his higher education at Quinnipiac and Southern Connecticut State Universities before enrolling at NVCC.

Author: Kupec, Aaron
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Article rating: 5.0
Annual Leadership Breakfast Celebrates ‘Powerful Year’ at NVCC

Annual Leadership Breakfast Celebrates ‘Powerful Year’ at NVCC

Naugatuck Valley Community College welcomed nearly 100 area legislative, municipal, community and business leaders, as well as Connecticut Board of Regents Chairman Nicholas Donofrio and Connecticut State College and University System President Mark Ojakian to campus on January 8 for NVCC’s seventh Leadership Breakfast.

Author: Kupec, Aaron
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NVCC Awarded Third Fulbright Grant

NVCC Awarded Third Fulbright Grant

Collaborates with Waterbury Symphony Orchestra and Bravo Waterbury

Naugatuck Valley Community College President Daisy Cocco De Filippis, Ph.D. announced on January 5 that the College will receive its third Fulbright Scholar-in-Residence grant for the 2016-17 academic year. The grant will host Felipe Karam, a Brazilian musician and composer.

Author: Kupec, Aaron
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Thomaston Savings Bank, NVCC Honor Advanced Manufacturing Technology Students

Thomaston Savings Bank, NVCC Honor Advanced Manufacturing Technology Students

Naugatuck Valley Community College honored the successes of Advanced Manufacturing Technology Center students during the fall semester on December 21 with a graduation and presidential awards ceremony. The event recognized the program’s 14 evening cohort graduates, the recipients of the fourth annual Presidential Awards and the winner of the annual scholarship generously presented by Thomaston Savings Bank.

Author: Kupec, Aaron
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NVCC Business Management Grad Sets Sights for Continued Success

NVCC Business Management Grad Sets Sights for Continued Success

Join the Navy or go to college. That was the decision facing Davey Peguero after high school. Considering that no one in his family had attended college and he didn’t know how he’d pay for it, it was a daunting decision.

It was during a chance conversation while playing basketball with an old friend who attended Naugatuck Valley Community College and sang its praises, that Peguero decided he would choose higher learning. “If it wasn’t for that conversation I don’t know what I’d be doing today,” he says. With the help of a Federal Pell Grant, Peguero was soon enrolled at NVCC and regularly spending 14 hours a day on campus.

Author: Kupec, Aaron
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Article rating: 5.0
Fall Semester Wraps Up with All-College Meeting

Fall Semester Wraps Up with All-College Meeting

Naugatuck Valley Community College faculty and staff gathered for the end-of-semester All-College Meeting on December 9. The agenda included approval of applicants for January conferral, a report from the Curriculum and Educational Affairs Committee, an update on NVCC’s strategic planning process and special recognition of members of the campus community for their service to the College and the State of Connecticut.

Author: Kupec, Aaron
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NVCC Students Tapped for ‘Impossible’ Mission

NVCC Students Tapped for ‘Impossible’ Mission

Naugatuck Valley Community College’s Hospitality Management Program was well represented as celebrity chef Robert Irvine brought his live cooking show to the Palace Theater on December 4. Program graduate Michael Spinella and current student Benjamin Rosado were invited to help the Food Network star prepare for the show.

Author: Kupec, Aaron
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Honors Institute Showcase Features Student Projects

Honors Institute Showcase Features Student Projects

Students in Naugatuck Valley Community College’s Honors Institute presented their research projects for the fall semester at the Honors Institute Showcase on December 3. Research topics ranged from monetary policy to children’s literature.

Author: Kupec, Aaron
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NVCC Conducts Evacuation Drill

NVCC Conducts Evacuation Drill

The headlines are full of reminders about the importance of emergency preparedness in a campus environment. On December 2, Naugatuck Valley Community College conducted an evacuation drill of Ekstrom Hall to test the campus community’s response to a potential emergency situation.

Author: Kupec, Aaron
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NVCC Faculty Members Headline December ‘Confluencia’

NVCC Faculty Members Headline December ‘Confluencia’

Naugatuck Valley Community College hosted a special night of poetry featuring four talented faculty members at Confluencia on December 2 in the College’s Playbox Theater. The evening began with music and refreshments in the theater lobby before the capacity crowd moved inside for an “open mic” featuring NVCC students, faculty and staff, as well as members of the Greater Waterbury community who offered readings of original works as well as poetry and prose by noted writers.

Author: Kupec, Aaron
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Article rating: 5.0
NVCC Hosts Book Discussion with ECSU President Elsa Núñez

NVCC Hosts Book Discussion with ECSU President Elsa Núñez

Naugatuck Valley Community College hosted Eastern Connecticut State University President and Board of Regents Vice President for State Universities Dr. Elsa Núñez on November 30 to discuss her latest book, Hanging Out and Hanging On: From the Projects to the Campus with students from NVCC’s Workforce Achievers Value Education program and A.I. Prince Technical High School. Núñez was accompanied by Board of Regents for Higher Education Interim Provost and Senior Vice President Estela López, Ph.D., an expert in Spanish literature, who has served NVCC as interim dean of academic affairs and associate dean of institutional effectiveness.

Author: Kupec, Aaron
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Article rating: 5.0
Legislator Delivers Guest Lecture to Political Science Class

Legislator Delivers Guest Lecture to Political Science Class

Connecticut State Senator Toni Boucher of Wilton delivered a guest lecture to international relations students at Naugatuck Valley Community College’s Danbury Campus on November 30. Sen. Boucher, who has served in the legislature for nearly two decades—first in the House of Representatives and then in the Senate—was invited to speak to the course by Political Science Instructor Frances Pulle.

Author: Kupec, Aaron
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NVCC Grad Begins Dream Job with ‘Big Blue’

NVCC Grad Begins Dream Job with ‘Big Blue’

When Axay Patel immigrated with his family from India to Connecticut at the age of 22, he says attending Naugatuck Valley Community College was “a perfect way to start,” even though he was close to earning a bachelor’s degree in his homeland.

Author: Kupec, Aaron
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Article rating: 5.0
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Video Display

College offices and departments and student organizations can use the video display system to promote campus events. 

Please email your request to OCM and include a PowerPoint slide containing all of the information you would like displayed.

All message requests must be received at least 3 days in advance of the activity.

Web Services

Through our content management system, faculty and staff have the opportunity to create customized content and the freedom to change it as the need arises. The Office of Public Relations serves as the final point of approval for updates, ensuring that all of our communications accurately represent the college mission and vision in a positive and beneficial light. 

Ready to freshen up your content? Set up an appointment.