The following Marketing/Public Relations items from 2014-2015 were submitted to the National Council for Marketing and Public Relations (NCMPR) for consideration of Medallion Awards!
Entry Title: Interior Bus Ad Series
Objective: This is a series of interior bus advertisements promoting Naugatuck Valley Community College's Learn 2 Earn job training courses and Advanced Manufacturing Technology Center. The goal is to have the prospective student register for classes at NVCC.
Intended Audience: Individuals who are looking to sharpen their professional skills to advance in their career or begin a new career.
JPGs associated with bus ad series:
Entry Title: The Smart Choice Video Series
Objective: To provide information on admissions, financial aid, testing and tutoring at NVCC.
Intended Audience: Current and prospective NVCC students and their parents.
Entry Title: The Faces of NVCC
Objective: To capture the diversity and vibrancy of NVCC.
Intended Audience: Current and prospective students.
Photo of Logo in Use
Entry Title: Annual Community Meeting Press Kit
Objective: Community awareness of strategic plan progress and College self-assessment.
Intended Audience: Community leaders in NVCC's 22-town service region.
How The Kit Was Used: This kit was distributed to guests of the Naugatuck Valley Community College Annual Meeting, which updates leaders on the College's community engagement efforts, solicits input on strategic planning and provides the College's self assessment of its goals in the form of a midpoint report card.
Why These Materials Were Included: These items were included to highlight Naugatuck Valley Community College's deep involvement in its service region and how it is working to make the community a better place for all.
Entry Title: Summer 2015 Enrollment Email Campaign
Email Subject Line: NVCC Summer Classes Save You Money! Enroll Now!
Objective: The objective of this entry was to promote NVCC's summer course offerings to college students returning home for the summer.
Intended Audience: College students returning home for the summer, in the age range of 18 to 25 living within the College's 22-town service region.
Link to PDF
Entry Title: Retargeting Video Series
Objective: To promote enrollment.
Intended Audience: Current and prospective students and their families.
How The Entry Was Used to Promote the College: A series of three 15- to 30-second videos produced in-house to promote enrollment at NVCC. They were used in an internet retargeting marketing campaign.