2015 NCMPR Medallion Award Entries

The following Marketing/Public Relations items from 2014-2015 were submitted to the National Council for Marketing and Public Relations (NCMPR) for consideration of Medallion Awards!

Category #15: Outdoor Media

Entry Title:  Interior Bus Ad Series

Objective:  This is a series of interior bus advertisements promoting Naugatuck Valley Community College's Learn 2 Earn job training courses and Advanced Manufacturing Technology Center. The goal is to have the prospective student register for classes at NVCC.

Intended Audience:  Individuals who are looking to sharpen their professional skills to advance in their career or begin a new career.

JPGs associated with bus ad series:

Category #23: College Promotional Video

Entry Title:  The Smart Choice Video Series

Objective:  To provide information on admissions, financial aid, testing and tutoring at NVCC.

Intended Audience:  Current and prospective NVCC students and their parents. 

Category #25: Video Shorts

Entry Title:  The Faces of NVCC

Objective:  To capture the diversity and vibrancy of NVCC.

Intended Audience:  Current and prospective students.


YouTube Link

Category #26: Logo Design

Entry Title:  Animated Golden Anniversary Logo

Objective:  To promote the College's 50 years of providing higher education and community service.

Intended Audience:  College's 22-town service region.

YouTube Link

Photo of Logo in Use

Category #36: Press or Promotional Kit

Entry Title:  Annual Community Meeting Press Kit

Objective: 
Community awareness of strategic plan progress and College self-assessment.

Intended Audience: 
Community leaders in NVCC's 22-town service region.

How The Kit Was Used:  This kit was distributed to guests of the Naugatuck Valley Community College Annual Meeting, which updates leaders on the College's community engagement efforts, solicits input on strategic planning and provides the College's self assessment of its goals in the form of a midpoint report card.

Why These Materials Were Included:  These items were included to highlight Naugatuck Valley Community College's deep involvement in its service region and how it is working to make the community a better place for all.


Category #39: Microsite

Entry Title:  NVCC Apply Page

Objective:  To simplify the application process, encourage online applications and highlight the differences in the process on NVCC's two campuses.

Intended Audience:  Prospective students and their families.

Web Link

Category #40: Online Marketing/Advertising

Entry Title:  Summer 2015 Enrollment Email Campaign

Email Subject Line:  NVCC Summer Classes Save You Money! Enroll Now!

Objective:  The objective of this entry was to promote NVCC's summer course offerings to college students returning home for the summer.

Intended Audience:  College students returning home for the summer, in the age range of 18 to 25 living within the College's 22-town service region.

Link to PDF

Category #42: E-Card

Entry Title:  NVCC Holiday Greetings

Objective:  To provide an engaging holiday greeting.

Intended Audience:  Social media followers and friends of the College.

YouTube Link

Category #46: Wildcard Entry

Entry Title:  Retargeting Video Series

Objective: 
To promote enrollment.

Intended Audience: 
Current and prospective students and their families.

How The Entry Was Used to Promote the College:  A series of three 15- to 30-second videos produced in-house to promote enrollment at NVCC. They were used in an internet retargeting marketing campaign.

YouTube Link

LiveContent
HSI Eligible Institution Press Release
HSI Eligible Institution Press Release

Commencement Coverage
Commencement Coverage

NVCC Danbury Campus
NVCC Danbury Campus

NVCC Manufacturing Partnership
NVCC Manufacturing Partnership

Founders Hall Coverage
Founders Hall Coverage

NVCC Bus Shelter and Sidewalk Coverage
NVCC Bus Shelter and Sidewalk Coverage

Cybersecurity Summit Coverage
Cybersecurity Summit Coverage

Op-Ed: Community Colleges Aid Business
Op-Ed: Community Colleges Aid Business

NVCC Hosts 'Manufacture Your Future' Expo
NVCC Hosts 'Manufacture Your Future' Expo

Manufacturing in Danbury: Help Wanted
Manufacturing in Danbury: Help Wanted

Community Event Agenda
Community Event Agenda

NVCC Success Highlights
NVCC Success Highlights

NVCC Strategic Plan Midpoint Report
NVCC Strategic Plan Midpoint Report