Degree Programs - Requirements

Competency or
Program Requirement
Course Number and Title Required
Credits
Aesthetic Dimensions/Written Communications Choose any Aesthetic Dimensions/Written Communications listed 3
Continuing Learning and Information Literacy/Ethics CSA*H105 Introduction to Software Applications
or CSC*H101 Introduction to Computers
3
Critical Analysis and Logical Thinking/Written Communication ENG*101 Composition 3
Historical Knowledge BBG*H231 Business Law I 3
Oral Communication Choose any Oral Communication listed 3
Quantitative Reasoning MAT*H167 Principles of Statistics 3
Scientific Knowledge Choose any Scientific Knowledge listed 3-4
Scientific Reasoning Choose any Scientific Reasoning listed 3-4
Social Phenomena ECN*H101 Principles of Macroeconomics 3
Written Communication ENG*102 Literature and Composition or ENG*200 Advanced Composition 3
Program Requirements ACC*H113 Principles of Financial Accounting 3
ACC*H117 Principles of Managerial Accounting 3
BMK*H201 Principles of Marketing 3
ECN*H102 Microeconomics 3
BBG*H232 Business Law II 3
BBG*H210 Business Communications 3
BMK*H207 Consumer Behavior 3
CSA*H207 Computer Applications in Management and Marketing 3
Program Elective 3
Business Program Elective†† 3
Total Credits: 61-62

Notes:

Any given course may only be used to satisfy one of the competency areas even if it is listed under more than one.

Prefer BMG*H202 Principles of Management

†† Selection in Consultation with Business Division Faculty Advisor

At least one Scientific Knowledge and Understanding OR Scientific Reasoning course must have a lab component.

Degree Programs - Outcomes

Upon successful completion of all program requirements, graduates will be able to:

  1. Identify and develop solutions to marketing issues required to meet customers' needs.
  2. Develop a marketing plan containing effective marketing vehicles.
  3. Apply the concepts of “Total Quality Management.”
  4. Apply the concept of “Total Customer Service” and function as a customer service representative.
  5. Apply market research methodologies to the business marketing issues.
  6. Apply the Sales and Customer Service Process to the business' needs.
  7. Prepare marketing material to include: sales literature, customer proposals, point-of-sale literature, and promotion plans for the consumer, trade and sales force.
  8. Possess the following computer skills: database management, wordprocessing, internet marketing, desktop publishing, and sales and customer service information systems configuration.
  9. Communicate clearly both verbally and in writing.

Marketing Electronic Commerce Certificate Program - Requirements and Outcomes

Course No. Title Credits
BMK*H220 Sales 3
BMK*H201 Principles of Marketing 3
BMK*H207 Consumer Behavior 3
BMK*H216 Internet Marketing† 3
CSA*H207 Computer Applications in Management and Marketing† 3
  Total Credit Hours 15

† A proficiency in computer skills is required and encompasses Windows, electronic spreadsheet, database applications and the Internet. This can be satisfied by work experience in these programs, a Web Page Design Certificate, a Webmaster Certificate, successful completion of CSA*H105, Introduction to Software Applications (or similar course), or permission of the Chair of the Management Department or Division Director.

Upon successful completion of all program requirements, graduates will be able to:

  • Identify and develop solutions to meet customers’ needs via the world wide web and electronic commerce.
  • Apply the concepts of “Total Quality Management” and “Total Customer Service” to electronic commerce.
  • Prepare marketing material to be disseminated via electronic modalities to include: literature, proposals, point-of-sale literature, and promotion plans for the consumer, trade and sales force.
  • Possess the following computer skills: database management, wordprocessing, internet marketing, desktop publishing, and sales and customer service system configuration/operations.

Sales and Support Certificate Program - Requirements and Outcomes