The world of Marketing is undergoing great change driven by the “Internet — Electronic Marketplace.” The Internet is fast becoming the ultimate distribution system to disseminate marketing data, identify customers and provide sales force attention, customer service activity, and ordering. This short-term certificate is designed to provide you with the basic electronic commerce skills to effectively prepare and execute electronic commerce “Marketing Plans.”
The critical skill areas emphasized are:
- the understanding of marketing
- customer service capabilities
- sales skills
- computer expertise in electronic commerce
- verbal and written communications abilities
- logical analysis problem-solving.