The Marketing program provides the most appropriate education and skills for students who currently work or who plan to work after completion of their degree. At the same time, it provides flexibility to fit into a bachelor's degree in marketing for students who plan to immediately transfer to a four-year college.
Marketing Electronic Commerce Certificate
The world of Marketing is undergoing great change driven by the “Internet — Electronic Marketplace.” The Internet is fast becoming the ultimate distribution system to disseminate marketing data, identify customers and provide sales force attention, customer service activity, and ordering. This short-term certificate is designed to provide you with the basic electronic commerce skills to effectively prepare and execute electronic commerce “Marketing Plans.”
The critical skill areas emphasized are:
- the understanding of marketing
- customer service capabilities
- sales skills
- computer expertise in electronic commerce
- verbal and written communications abilities
- logical analysis problem-solving.