Associate of Science

Marketing

Earn a Degree Earn a Certificate

Program Overview

Program Overview

Earn a degree

  • Career-oriented students are prepared for beginning positions in marketing. Typical positions for which graduates are qualified include: entrepreneur, market research analyst, sales, consumer behavior analyst, and consulting.
  • The Marketing program provides flexibility to fit into a bachelor's degree in marketing for students who plan to immediately transfer to a four-year college.

Earn a certificate 

Marketing Electronic Commerce Certificate is available to students who do not wish to pursue a full two-year course of study.

Donna A Marotti-Delieto
203-596-8683 (p)
Room: E519c
Quick Facts

Marketing Quick Facts

Work in Profit or Non-Profit
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Marketing is a diverse field allowing you the flexibility to work in a variety of industries, both private and public.

Expand Your Certification
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A marketing certificate is a great first step to increasing your skill set. Take your career to the next level with an associate degree.

Transfer Pathway
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A CSCU Pathway Transfer degree in business is a great option to save thousands in tuition. You'll transfer in to one of Connecticut's 4-year universities with junior year status after earning your pathway transfer associate degree. Now that's smart thinking.

Additional Details

Interested in Business, Advertising, or Learning to Analyze a Market?

The term "marketing" represents the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return.If you're interested in business, a course or two in marketing can teach you valuable ways to reach out to your existing and potential customer base using extensive market research to back up your decisions. If you're working towards a marketing career, you'll benefit from learning how to analyze a market or consumer base and create a specifically tailored advertising or marketing campaign designed to sell a certain product or service. You will also gain an understanding of standard business practices and business etiquette.

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Program Requirements

Marketing A.S.

Competency or
Program Requirement
Course Number and Title Required
Credits
Aesthetic Dimensions/Written Communications Choose any Aesthetic Dimensions/Written Communications listed 3
Continuing Learning and Information Literacy/Ethics CSA*H105 Introduction to Software Applications
or CSC*H101 Introduction to Computers
3
Critical Analysis and Logical Thinking/Written Communication ENG*101 Composition 3
Historical Knowledge BBG*H231 Business Law I 3
Oral Communication Choose any Oral Communication listed 3
Quantitative Reasoning MAT*H167 Principles of Statistics 3
Scientific Knowledge Choose any Scientific Knowledge listed 3-4
Scientific Reasoning Choose any Scientific Reasoning listed 3-4
Social Phenomena ECN*H101 Principles of Macroeconomics 3
Written Communication ENG*102 Literature and Composition or ENG*200 Advanced Composition 3
Program Requirements ACC*H113 Principles of Financial Accounting 3
ACC*H117 Principles of Managerial Accounting 3
BMK*H201 Principles of Marketing 3
ECN*H102 Microeconomics 3
BBG*H232 Business Law II 3
BBG*H210 Business Communications 3
BMK*H207 Consumer Behavior 3
CSA*H207 Computer Applications in Management and Marketing 3
Program Elective1 3
Business Program Elective2 3

Total Credits: 61-62

Any given course may only be used to satisfy one of the competency areas even if it is listed under more than one.

1Prefer BMG*H202 Principles of Management 2 Selection in Consultation with Business Division Faculty Advisor

At least one Scientific Knowledge and Understanding OR Scientific Reasoning course must have a lab component.

Upon successful completion of all program requirements, graduates will be able to:

  1. Identify and develop solutions to marketing issues required to meet customers' needs.
  2. Develop a marketing plan containing effective marketing vehicles.
  3. Apply the concepts of “Total Quality Management.”
  4. Apply the concept of “Total Customer Service” and function as a customer service representative.
  5. Apply market research methodologies to the business marketing issues.
  6. Apply the Sales and Customer Service Process to the business' needs.
  7. Prepare marketing material to include: sales literature, customer proposals, point-of-sale literature, and promotion plans for the consumer, trade and sales force.
  8. Possess the following computer skills: database management, wordprocessing, internet marketing, desktop publishing, and sales and customer service information systems configuration.
  9. Communicate clearly both verbally and in writing.

CSCU Pathway Transfer Degree: Business Studies A.A./A.S.

Competency or
Program Requirement
Course Number and Title Required
Credits
FIRST SEMESTER
Critical Analysis and Logical Thinking/Written Communication ENG*H101 Composition 3
Quantitative Reasoning MAT*H167 Principles of Statistics2 † 3
Social Phenomena ECN*H101 Macroeconomics2 † 3
Program Requirement ACC*H113 Principles of Financial Accounting3 † 3
SECOND SEMESTER
Global Knowledge ECN*H102 Microeconomics 3
Historical Knowledge Choose any Historical Knowledge listed 3
Scientific Reasoning Choose any Scientific Reasoning listed 3-4
Program Requirement ACC*H117 Principles of Managerial Accounting3 † 3
Program Requirement MAT*H158 Functions, Graphs and Matrices,

MAT*H232 Applied Calculus, OR

MAT*H254 Calculus I
4
THIRD SEMESTER
Oral Communication Choose any Oral Communication listed 3
Scientific Knowledge Choose any Scientific Knowledge listed 3-4
Written Communication Choose any Written Communication listed 3
Program Requirement BBG*H210 Business Communication 3
Program Requirement BMK*H201 Principles of Marketing3 3
FOURTH SEMESTER
Aesthetic Dimensions/Written Communications Choose any Aesthetic Dimensions/Written Communications listed 3
Continuing Learning/Information Literacy/Ethics Choose any Continuing Learning/Information Literacy/Ethics listed 3
Program Requirement BBG*H231 Business Law I3 3
Program Requirement BMG*H202 Principles of Management3 3
Program Requirement BFN*H201 Principles of Finance3 3
Program Requirement General Elective (any 100 level or above) 1

Total Credits: 60-61

Any given course may only be used to satisfy one of the competency areas even if it is listed under more than one.

At least one Scientific Knowledge and Understanding OR Scientific Reasoning course must have a lab component.

2 Must earn a C- or above in these courses.

3 Must earn a C or above in these courses.

Must earn a cumulative 2.5 or above in these 6 courses. Guaranteed admission into a State University or Charter Oak requires an overall 2.0 GPA (2.5 for Central CT State University)

Certificate in Marketing Electronic Commerce

Course No. Title Credits
BMK*H220 Sales 3
BMK*H201 Principles of Marketing 3
BMK*H207 Consumer Behavior 3
BMK*H216 Internet Marketing† 3
CSA*H207 Computer Applications in
Management and Marketing† 3
Total Credit Hours 15

†A proficiency in computer skills is required and encompasses Windows, electronic spreadsheet, database applications and the Internet. This can be satisfied by work experience in these programs, a Web Page Design Certificate, a Webmaster Certificate, successful completion of CSA*H105, Introduction to Software Applications (or similar course), or permission of the Chair of the Management Department or Division Director.

Program Outcomes

Upon successful completion of all program requirements, graduates will be able to:

  1. Identify and develop solutions to meet customers’ needs via the world wide web and electronic commerce.
  2. Apply the concepts of “Total Quality Management” and “Total Customer Service” to electronic commerce.
  3. Prepare marketing material to be disseminated via electronic modalities to include: literature, proposals, point-of-sale literature, and promotion plans for the consumer, trade and sales force.
  4. Possess the following computer skills: database management, wordprocessing, internet marketing, desktop publishing, and sales and customer service system configuration/operations.

Currently there are no related workforce training courses available for this program.

Certificate Programs

Certificate Programs

Certificate in Marketing Electronic Commerce

The world of Marketing is undergoing great change driven by the “Internet — Electronic Marketplace.” The Internet is fast becoming the ultimate distribution system to disseminate marketing data, identify customers and provide sales force attention, customer service activity, and ordering. This short-term certificate is designed to provide you with the basic electronic commerce skills to effectively prepare and execute electronic commerce “Marketing Plans.”

The critical skill areas emphasized are:

  • the understanding of marketing
  • customer service capabilities
  • sales skills
  • computer expertise in electronic commerce
  • verbal and written communications abilities
  • logical analysis problem-solving.
Student Success


Where does this take me?

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Academic & Transfer

Transfer options are available for students who choose this course of study.  Talk with your advisor.

Career Paths

The Marketing program provides the most appropriate education and skills for students who currently work or who plan to work after completion of their degree.

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